QUEEN VICTORIA BUILDING

Brief: How do we elevate an iconic shopping destination while driving retail engagement and foot traffic to all lease holders? Response: QVB is ready to be rediscovered. Find and seek challenges shoppers to go beyond the ground floor and uncover the unexpected.

MAIDENFORM NEW YORK

Brief: Made in NYC and famous in the US, how do we launch Maidenform here in Australia? Response: For many fashion-focussed AU women, NYC is an aspirational right of passage.

System: Traversing hemispheres, the 21.6˚axial tilt of the globe informs a complete branding system.

BOTTLEMART

Brief: How do we reinvigorate a franchise network and engage an indifferent customer? Response: Strategic rebrand on the premise that Bottlemart is the place to get something started. System: Ownable graphic system that is simple, flexible and inclusive.

MILLERS CLOTHING

Brief: Millers women are more than loyal members. They are the glue in social networks and regional communities. Response: Time to celebrate friendship with real women and real friends from across Australia.