HESTIA
Brief: At 75 years old, Hestia is a stalwart brand in need of a facelift. Response: New livery and packaging fit navigation system that differentiates on the cluttered Big W intimates floor.
AQUABUMPS BONDI
Brief: Aquabumps are partnering with Australian Vintage Wines to create summer instore co-lab. Response: Using the archive of Aquabumps, create a series of wine collectables and a self-ready POS display system.
BEN KAYE LANDSCAPE DESIGN
Brief: Create an identity for a landscaper with a successful design practice. Response: Illustrate and design contemporary suite of stationary, signage and collateral.
GUY PEARCE DOUBLE LP + CD
Brief: Help an old friend launch his debut album with an open creative brief. Response: Design a harmonious artwork system then photograph it yourself in the artist’s backyard.
PREZZEE
Brief: In three years, Prezzee has grown from 20 people, to a $1bn company of over 200 in the US, UK, AU and NZ with a need to internally express their company values. Response: Prezzee People have liftoff and are reaching for the stars - complete onboarding system and welcome packs.
HANES AUSTRALASIA
Brief: How do we help Myer shoppers drowning in a sea of bras and style options? Response: Create a brand navigation system that is wardrobe solution and performance focused.
HANES AUSTRALASIA
Brief: How do we help Big W shoppers help themselves on a cluttered intimates floor? Response: Create the destination Bra Spot to inspire customers with better brand and fit navigation, acting almost as a silent salesperson.
NUDE BY NATURE LIPS
Brief: Launch a new 100% natural colour collection from a brand famous for foundation. Response: By calling out almost every competitor, lovers of vibrant colour can now kiss goodbye to toxic lipstick.
Archive
MYER SUMMER LAUNCH
I am not one for remember when but I fondly recall the mid-90s boarding a flight to LA with a suitcase of samples, a fistful of magazine tears and a rudemantary layout scratched in a notebook.
DORF TAPWARE
In an analogue age, I designing every shot through the lens and without Photoshop, pushing set design, perspective and optics to the then limits.
TOUSIM NEW SOUTH WALES
In the early years I was experimenting with technique, like here, using collage layers of photocopies to uncover and reveal experiences beyond the picture perfect postcard.
A timely thank you.
From an early age, so many people have helped me along the way with support and encouragement. It is a debt that I have tried to repay to emerging creatives in recent years. I remember the early excitement, creative possibilities, and kindness of people like Brian Monahan, Esther Clerehan, Mick Ivory and Keran Woods, and then so many more that followed.
In 1986 I wrote a letter to David Ogilvy, who to my surprise, returned this note. It remains on my desk to this day.
From his home at Le Château de la Touffou Mr Ogilvy wrote;
