Expertise

I am a brand & creative director with a trifecta of experience: inhouse brand executive, independent agency founder & director and a hands-on creative practitioner.

 

My career trajectory began in agencies as an art-based creative where I developed into a seasoned brand practitioner with strategic, conceptual and executional expertise. 

From agency, I was headhunted client-side to an ASX listed retailer where I spent a decade at the creative helm as General Manager. While I was entrusted with an expansive remit that bridged external agency leadership and internal brand stewardship, I also remained hands-on and prolific in creative output. 

More recently I have worked as founder and creative director of two independent creative agencies. The first of these agencies was acquired by Wunderman in under five years while the second is my current business, Piglet Studio. 

My period as an agency owner means I have become equally adept in business management, strategic planning, multi-channel production, finance and delivery with a service-first commitment on every project. 

This cumulative experience means I bring an end-to-end creative approach, integrating with brands to deliver on their business needs by creating enduring, moving and human connections with customers. 

My purpose is to help brands mean more to more people and my skill is in bringing exceptional people together, creating an environment where ideas thrive, excellence is achieved and expectations are exceeded.

 
 

Mobile
+61 0412 554 957

Experience

 
 
 
 

May 2022 to Present
Head of Brand, Creative & Content
World Vision Australia

Cross organisational role with responsibility to deliver generational brand change through the brand reset strategy and creative relaunch. I formulated and presented the reset strategy and creative development to the Board in November 2022 for a August 2023 relaunch.

Direct oversight of the internal creative functions including social, video and fulfilment team of 16 people. Leading the external agency relationship (M&C Saatchi) and supporting the World Vision International partnership with global brand integration.

July 2018 to May 2022
Founder & Creative Director
Piglet Studio, Sydney

Clients Nude by Nature, Aquabumps Bondi, Prezzee.com and Hanes Australasia, including brands Berlei, Be by Berlei, Hestia, Playtex, Temple Luxe.

October 2013 to July 2018
Co-Founder & Creative Director
Pencil&Pixel, Sydney & Melbourne

Pencil&Pixel was founded without a single client in October 2013. In under five years had achieved significant growth and was acquired by Wunderman (WPP) in June 2018.

Clients included Jeanswest, CarsGuide, Harris Scarfe, The Athlete’s Foot, City of Melbourne, Millers, Nude by Nature and Hanes/Bonds (Champion, Playtex, Wonderbra, Maidenform).

June 2006 to July 2013
Creative Director / General Manager
Marketing & Financial Services
David Jones Limited, Sydney


Recruited as the first in-house creative director, I broke new ground over 22 seasons by bridging agency (Saatchi&Saatchi, then M&C Saatchi) and internal creative functions including; marketing, financial services that cascaded creative direction to visual merchandising stores (38), online, PR and events.

December 2003 to June 2006
Creative Director / David Jones
Saatchi & Saatchi, Sydney

Fresh from Melbourne in May 2003, after some quick success as a freelancer, I was recruited full-time as Creative Group Head, David Jones. By the end of the year, I was elevated to Creative Director, Team Saatchi. What followed was an immersive period of collaboration renewing creative teams, rewriting creative processes, revamping the supplier roster and ways of working.

November 1997 to June 2003
Senior Art Director, Freelance
Various agency clients + accounts

Agency clients: George Patterson Bates, Sugar Advertising, Style Counsel, DDB, Clemenger Sydney.

March 1998 to October 1998
Contract Creative Director
J. Walter Thompson - Karachi, Pakistan

Contract Creative Director across Lahore and Karachi offices.
Accounts: Shell Oil, Unilever: Lux Soaps, Pantene Shampoo

November 1995 to October 1997
Creative Group Head, Myer
Young & Rubicam Mattingly, Melbourne

Creative Group Head, menswear including all season and press campaigns.

June 1993 to September 1995
Art Director
Box Emery & Partners, Melbourne

Accounts: Herald-Sun, Mazda cars, JeansWest clothing, Medibank Private

January 1991 to June 1993
Junior Art Director
D’Arcy Masius Benton & Bowles / DMB&B WMO

Accounts: Interflora, Daihatsu cars, Fosseys discount dept. stores.

Achievements

2017 AWARD
Design Award Jurist

2016 - Wayside by Reverend Graham Long
Book creator and designer
NewSouth Books, UNSW
244 pages hardback

2013 - David Jones’ 175 Years by Helen O’Neil
Book creator, producer and designer
NewSouth Books, UNSW
396 pages hardback

I was awarded the CEO Vision Award in the 2013 David Jones Excellence Awards, for my origination, project leadership and design of the milestone book, David Jones, 175 Years by Helen O’Neil with NewSouth Books

2011 Design Jurist / Australian delegate
Cannes ‘Lions’ 59th Festival of Creativity
Cannes, Provence-Alpes-Côte d'Azur, France

2009 and 2012
Ad News, Agency of the Year
Award Jurist

2011 Stories by the Wayside by Reverend Graham Long
Book creator and designer
University of Queensland Press, UQ
196 pages hardback

Pro-bono

2018 - Down Syndrome Australia,
World DS Conference, Gold Coast
Event consultant

2018 - Strike Out Stroke, Melbourne
Branding & identity

2010 to 2017 - The Wayside Chapel, Sydney
Branding and marketing / book creation

1992 - Red Nose Day, Melbourne
Designer and identity

 

Interests

2016 - Berlin Marathon, Germany
Completed

2015 - New York Marathon, USA
Completed

2013 - Gold Coast Marathon, Queensland
Completed

Skiing & Paddleboarding
Leisure activities

Etching 
Amateur artist with home studio

Sydney Amateur Sailing Club, Mosman
Co-owner of a 1950s wooden cruiser

 
 
 
 
 
 

 I respect and honour Aboriginal and Torres Strait Islander Elders past, present and future.
I acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on this land and commit to building a brighter future together. I support the Uluru Statement from the Heart.