JEANSWEST 100% WOOL
Brief: In a world of synthetic fast-fashion, Jeanwest introduce pure wool. Response: Shot on the sheep station home of the featured model, home grown celebrates the quality & feel of being Australian grazed & grown.
JEANSWEST 2014 - 2019
Brief: Act as brand custodian and create digital and retail assets for Jeanswest across omni-channels. Seasonal campaigns created on a six-weekly program to constantly refresh online and instore environments.
PREZZEE eGIFT CARDS
Brief: Explain Prezzee B2B eGift Card in a rapidly expanding US, UK, AU & NZ market. Response: Turn complexity to ease and explain giving happiness to teams, staff and clients.
PREZZEE eGIFT CARDS
Brief: Explain Prezzee B2C eGift Card benefits as App landing page for iOS and Android. Response: Create a seamless storyboard sequence to show card, wallet and conversion benefits.
PREZZEE CHRISTMAS
Brief: Disrupt last minute B2B and B2C Christmas shoppers with a winning gift idea. Response: Social bites and shopper collateral to show that Prezzee unlocks brands they really want.
PREZZEE STRATEGY
Brief: How do we explain that a Prezzee eGift Card turns instantly into almost any gift card you could dream of? Response: Prezzee is the ultimate card trick, magically turning into almost anything you want.
AUSTRALIAN JOCKEY CLUB
Brief: Differentiate Sydney spring racing from the more established Melbourne events. Response: Leverage Sydney colour & vibrancy as a social hub to come alive.
