Nude by Nature + BCNA + Berlei — andrew henderson

NUDE BY NATURE SKINCARE

Brief: Global launch of new 100% natural skincare range. Response: 360˚ strategic, positioning, identity and creative development. Execution of instore, print and digital content campaign segmented by SKU & benefit.

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BREAST CANCER NETWORK AUSTRALIA

Brief: Drive awareness and support to BCNA through Berlei’s pink bra project. Response: Vignettes of love and support are shared from all around Australia to the anthem You by Marcia Hines.

Effectiveness: Reach of 4.6 million people via CSA with a +175% donation increase on previous campaign.

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BERLEI LIFE

Brief: Launch new maternity range to support & empower mums. Response: Ignore the tropes of perfection and go inside real motherhood, from first pregnancy to newborn.

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BERLEI

Brief: Season AW21 launch for Berlei Everyday and Sport. Response: Minimal, natural and empowered. Social, POS and online assets that support and inspire diverse women of all shapes and sizes.

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NUDE BY NATURE LIPS

Brief: Nude by Nature is Australia’s No1 selling mineral foundation. Response: Rather than concealing, Nude by Nature reveals a more natural you. Nude is the foundation for better skin.

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Jeanswest + Prezzee + AJC