Nude by Nature + Berlei — andrew henderson

NUDE BY NATURE SKINCARE

Brief: Global launch of new 100% natural skincare range. Response: 360˚ strategic, positioning, identity and creative development. Execution of instore, print and digital content campaign segmented by SKU & benefit.

1. Campaigns + Contnet.png

1. Campaigns + Contnet2.png

1. Campaigns + Contnet3.png

1. Campaigns + Contnet4.png

BREAST CANCER NETWORK AUSTRALIA

Brief: Drive awareness and support to BCNA through Berlei’s pink bra project. Response: Vignettes of love and support are shared from all around Australia to the anthem You by Marcia Hines.

Effectiveness: Reach of 4.6 million people via CSA with a +175% donation increase on previous campaign.

1. Campaigns + Contnet.png

1. Campaigns + Contnet2.png

1. Campaigns + Contnet3.png

1. Campaigns + Contnet4.png

BERLEI LIFE

Brief: Launch new maternity range to support & empower mums. Response: Ignore the tropes of perfection and go inside real motherhood, from first pregnancy to newborn.

5. Specialty Retail26.png

5. Specialty Retail28.png

5. Specialty Retail27.png

5. Specialty Retail29.png

BERLEI

Brief: Season AW21 launch for Berlei Everyday and Sport. Response: Minimal, natural and empowered. Social, POS and online assets that support and inspire diverse women of all shapes and sizes.

5. Specialty Retail30.png

5. Specialty Retail32.png

5. Specialty Retail33.png

5. Specialty Retail35.png

NUDE BY NATURE LIPS

Brief: Nude by Nature is Australia’s No1 selling mineral foundation. Response: Rather than concealing, Nude by Nature reveals a more natural you. Nude is the foundation for better skin.

2 PICK UP PAGES4.png

2 PICK UP PAGES5.png

2 PICK UP PAGES7.png

1. Campaigns + Contnet6.png

David Jones + Hanes

Jeanswest + Prezzee